My heart is dancing.
"I believe that my dharma in this life is to connect people back to Self, inner-knowing, and the root of unconditional love."
The Calling
To the Heart of Hay House
Blessings to you all.
Hi! From the center of my heart,
I am Ashley, a vibrant 36-year-old mom living in the mountains just outside of Asheville, North Carolina. Being a mother is the greatest gift I could have ever imagined in this life. To be honest, it wasn’t until I saw this opportunity to support Rebecca and the Hay House mission that I was even open to a new adventure.
However, I cannot ignore synchronicity or intuition, so when the posting was sent my way I felt a deep calling in my bones and soul to apply and open up this connection. Simultaneously, my husband saw an all-white squirrel when he was connecting directly with Rebecca about possibly interviewing her on his “Deck Creators'” show. He is an independent Oracle & Affirmation deck creator with a growing following, inspired deeply by Louise Hay and one of her greatest teachers, Florence Scovel Shinn. Our family core values are deeply aligned with Hay House and the mission of spreading healing, light, and renewal throughout the world. Rebecca’s creations and teachings have been impacting us for about 11 years now.
It’s a curious thing, distilling all that you are and all that you have accomplished into something as inconsequential as a cover letter and a CV. Alas, I love challenges.
I believe that my dharma in this life is to connect people back to Self, inner-knowing, and the root of unconditional love that resides within and all around us all. I strive to create sacred, healthy, clean spaces (both physically and digitally) where people can feel grounded, rooted and supported to go inward, do the work, and come back to the truth and heart center.
It has been an absolute blessing to help thousands of people take their power back and feed their life force energy through yoga, meditation, and breathwork over the past 14 years. It is a sacred journey to get people out of the thinking mind and into the feeling body. In the present moment, nothing is good or bad, everything just simply is.
Alongside the breath and yoga, plants have been my most potent teacher. Last year I received a certificate in herbalism—specifically echoherbalism—and connecting back to Mother Earth in this way has been so nourishing. I lead others through 21-day cleanse cycles and guide them on personal journeys to heal and nourish their mind, body, and soul connections. We are nature, never separate from Her.
As mentioned above, I am forever grateful for my sweet little entrepreneurial family that I get to co-create with in this lifetime. I have helped my partner bring four decks into the world, and we are currently working on a fifth—a really playful affirmation deck specifically for children (and our inner child too). We also have an online community where we help others bring their card decks to life.
There are over 3 million of his affirmation cards (around 50,000 decks) in the world already, and I often think about the silent ripple effect that down are causing that we usually don’t get to witness first hand. What a gift to play the tiniest part in changing the course of someone’s day, life, or even the vibration of our planet.
It will be my honor to work alongside Rebecca Campbell and the whole Hay House team in bringing Rebecca’s visionary work to life. As Rebecca says: “If it is in your heart, then it is part of your path.”
My heart is dancing.
Blessings to you all! I’m very excited to meet you.
-Ashley
Asheville, NC
615.944.5905
ashley.danford@me.com
The Journey
Skillsets
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Facilitation
Sacred Space Facilitation for Current Yoga, 21-Day Cleanses, and Live Meditations.
Tools: Zoom, Descript, Loom.
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Community
Holding space for a devoted yoga community and helping with the Deck Creators' Community.
Tools: Heartbeat, Mighty Network, Patreon, FB Group Admin, etc.
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Alchemy & Design
Creating visually aligned, soulful assets and digital content.
Tools: Canva, Basic Adobe Tools, ChatGPT, Claude, & Gemini, Social Media.
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Branding & Connection
copywriting, storytelling, branding, and developing a clean, engaging user experience.
Tools: Various Email Marketing Platforms, WYSIWYG Editors, and Online Marketplaces.
Training
Herbalist Certification
Plant Folk Herbalism School | 2025
500HR RYT (Registered Yoga Teacher)
Jonny Kest | 2012 - 2020
Formal Education
BA in Philosophy & Religion. Minor in Psychology
University of Tennessee Chattanooga | 2012
Experience
Yoga Teacher & Meditation Guide
500HR RYT | 2012 - Present
I am a 500HR RYT, trained by Jonny Kest, and I specialize in teaching vinyasa, yin, meditation and yoga nidra. I also lead speciality workshops, including deeply healing 21-day cleanses. I create safe and held containers to help people get out of the thinking mind and into the feeling, breathing body so they can get rid of the things that are no longer serving them and move back into unconditional love.
Owner + Operator, Current Yoga
Online Studio | 2020 - 2022 (Classes Still Accessible)
I transitioned my in-person yoga community into an online studio in response to the pandemic. I produced + taught all online classes and meditations, including 4-5 live classes each week. I also created and maintained a monthly schedule of classes including special workshops and occasional guest teachers. I conceptualized all branding and created all assets using Canva. Created a safe and welcoming digital environment that students chose to come to for their yoga practice.
Herbalist & Echoherbalism Guide
Independent Practice | 2024 - Present
I help people connect the dots between intrinsic Health and our Beloved Earth. I teach about the wisdom of plants and how to work with them in a reciprocal and symbiotic manner.
Branding Specialist & Copywriter
Strategy & Tone of Voice | 2012 - 2024
I’ve helped many brands develop their identity and tone of voice, providing them with a clear strategy of how to operate in the world. I have also worked with brands to connect to consumers through events and activations. Some of the brands I have helped include: Travel Channel (Show Host), Chattanooga Whiskey Co. (Brand Manager), Seedlip NA Herbal Spirits (Brand Ambassador), and several brands with Woodward Collective (Brand Identity + Copywriting).
Portfolio
Current Yoga
Here is the website for my Current Yoga project.
Guided Yoga Classes
Here is a library of several guided yoga classes I have posted via Patreon in the past.
Meditations
Here are two meditation recordings and one breathwork recording from a recent 21-day cleanse I facilitated.
Rage Create & Deck Creators' Community
Here are a few inspiring projects that I have helped my husband-to-be with over the years.
Student Reviews
“I love classes with Ashley. She’s constantly pushing us while reminding us it’s our practice. It’s the kind of motivation one needs to just keep going.”
“Ashley is the best! Her class is a killer workout and mindful meditation. I feel complete afterwards!”
“Ashley’s class was the best yoga class I have ever taken. It was INTENSE and challenging, but worth it. I love being physically and mentally challenged.. Thank you Ashley!!”
“Honestly, one of the best and most healing classes I’ve been to in a long time.”